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Topic

ICP

A collection of 2 issues

Complete the Buying Team

Who is your ICP? Who is the buying team that surrounds your ICP that they have to navigate in order to buy your solution? Does your product or solution solve enough pain for each member of the buying team, not just your ICP?

Your ICP Isn't

ICPs are traditionally defined by age, sex, title, etc. and often they are window dressing that don't produce results. People don't buy your B2B solution because they are a title of a certain gender, age or industry. They buy your B2B solution because they have a