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Topic

Customer Creation

A collection of 2 issues

Your ICP Isn't

ICPs are traditionally defined by age, sex, title, etc. and often they are window dressing that don't produce results. People don't buy your B2B solution because they are a title of a certain gender, age or industry. They buy your B2B solution because they have a

Creating Customers

This week at https://soundstartups.org/ hosted by https://www.surfincubator.com/ I taught Value Proposition, it's week 4, to the first class of the Founder Discovery Lab. The beauty of teaching a thing is that it gives you at least 3 additional opportunities to learn the thing.